archaism, ambiguity, CMYK, colour, communication, confusion, context, contradiction, culture, depth, form, function, genre, history, idiom, immateriality, impermanence, influence, lies, materiality, meaning, metaphor, migration, physicality, place, presence, pretension, RGB, science, sedimentation, surface, systems, technology, tension, the shared, time, transduction, transfer, translation, truth, typography, untranslatability, wordplay.